Audi, the prestigious German automaker, has a fascinating history that began with August Horch, a former engineer at Benz & Cie., founding the company in 1909. The name “Audi” is actually a Latin translation of Horch’s surname, meaning “listen” or “hear”. Interestingly, Audi was the first German car manufacturer to introduce left-hand drive vehicles with the launch of the Type K in 1921. The iconic four interlocking rings in Audi’s logo represent the merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer, forming the Auto Union in 1932.

Throughout its history, Audi has been a pioneer in automotive technology. In 1980, Audi revolutionised the industry by introducing the quattro all-wheel-drive system, enhancing traction and stability in various driving conditions. Audi’s commitment to innovation is evident in their use of lightweight materials like aluminum, which they boldly introduced in the Audi A2, an aluminum city car, in 2000. The company’s slogan, “Vorsprung durch Technik,” which translates to “Advancement through Technology,” encapsulates their dedication to pushing the boundaries of what is possible in the automotive world.

Audi’s success story is not just about technological advancements; it’s also about their dedication to craftsmanship and attention to detail. For instance, the Audi R8, a high-performance sports car, is exclusively manufactured by the company’s most experienced employees, affectionately known as the “silver liners” due to their grey hair. With a strong motorsport heritage, including numerous victories at the prestigious 24 Hours of Le Mans, and a commitment to sustainability through the development of electric and hybrid vehicles, Audi continues to set new standards in the luxury automotive market.